In 2014, with the continuous balance of the domestic supply and demand ratio, coupled with the continued decline in foreign markets, the demand for electric putters in 2014 decreased by 9.8% compared with the previous year. In the previous year, it increased by 5%, output increased by 7.8%, and sales increased by 4%.
From the above statistics, the demand for electric actuators in the previous year has decreased significantly, but sales have increased, indicating that in 2014, the entire market has significantly reduced the demand for traditional low-quality electric actuators with low quality and excellent quality. Demand for high-priced electric actuators is still increasing.
So how can production-oriented enterprises survive the competition and get a share of it?
First of all, large-scale enterprises should continue to develop their own sufficient capital and strong advantages of scientific research team capabilities, continue to impact the high-end market, expand their share, and target the electric actuator industry market.
The investigation and supply and demand forecast put the main energy into product R & D and production with good efficiency and cost recovery.
How to survive for small-scale enterprises, small-scale electric putter production enterprises usually do things like OEM and imitation due to the lack of their own strength, but as the demand in the low-end market continues to decrease, plus more The small-scale production industry joins the competition, so it still stays in the traditional mode and it is easy to fail to establish a foothold. Here we recommend the expansion mode of SMEs.
1; Increase investment in e-commerce promotion. Small-scale enterprises have limited funds. In order to build their own brands, in the case of large-scale investment, you can appropriately choose the sales model of the online platform and strive to get rid of the traditional telephone marketing model as soon as possible to increase yourself. Sales channels. At the same time, the cost of online sales is also a little more saving than the traditional model.
2; In the case that the quality of the product cannot be improved, it can cooperate with some large-scale enterprises to enhance their strength through distribution.
3; Because small-scale enterprises have small output, insufficient scientific research, and low quality, they can focus on propaganda and sales in underdeveloped regions, on the one hand, improve their service level, and also look at some backward regions abroad, such as Southeast Asia Wait.